BrightFire uses a two-step process for quote requests. This makes it easier for your customers to request a quote and improves your conversion rate.
The first step asks the customer for their name, email, phone number, and the type of insurance they are shopping for. Once they submit this information, they are taken to step two of the process where they are asked for more detailed information that is specific to the type of policy they want.
Our research shows that customers abandon longer forms resulting in a lost opportunity for the agency.
However, by breaking the form up into two steps, your agency will capture the lead even if they do not complete the second step.