BrightFire's Local Business Listing Management service creates new business listings and updates existing information on over 40 review sites, business directories, local search sites, and map services. When reviewing these listings, we ensure they are accurate, consistent, and unique to each agency across the local ecosystem, as well as that they stay updated throughout the year.
We submit your data to the four major data aggregators: Localeze, Infogroup, Acxiom, and Factual.
These data aggregators review, adjust, and distribute this information to the local business listing sites that subscribe to their service. For example, sites like Yahoo Local, Yellow Pages, DexKnows, and Local.com typically rely on information from Localeze.
This means that if you didn't have a listing on these sites or your listing has incorrect information, the sites would only process the changes once the update from Localeze was finished and available for distribution. This process typically takes anywhere from 4-12 weeks depending on the aggregator and update cycle of the individual website or directory.
When you enroll in our Local Business Listing Management service, there are a number of steps we take in addition to submitting your data to the four major aggregators. These include:
- Regularly monitoring your listings and listing score.
- Updating your company information when needed.
- Closing duplicate pages or listings.
- Making sure that you have a listing on the most pertinent referral sites for your location.
- Identifying areas or listings that need your attention.
If BrightFire is going to correct all of my information on these directories, why do I need to continue to pay for this service each year? Once all of my information is correct, I should be able to cancel this service, right?
Unfortunately, it isn’t quite that simple. The information used to populate your local business listings comes from many different sources, so if you decide to stop managing these listings, their accuracy will typically degrade over time.
In addition, various data providers will eventually create new duplicate business listings that need to be removed in order to protect your SEO (Search Engine Optimization). Whether you already have existing duplicate listings when you enroll in our Local Business Listing Management service or you discover new duplicate listings later on, we’ll work to remove them.
We will also create a new listing for your business if you’re not already listed on a particular important directory.
My business information is correct within Google. Isn’t that the major search engine that matters? Why should I care about my company information on these smaller directories? I’ve never even heard of some of them.
When looking at the broad range of important directories, some are household names (Yellow Pages), while others are typically only known in the technical world of aggregate data (Neustar / Localeze).
Google cross-references the information at these business directories to determine overall accuracy and consistency of your brand. Even though your information may be correct on Google, having incorrect information elsewhere can be counterproductive from an SEO standpoint.
I’m already paying BrightFire to do Local SEO & Review Marketing; shouldn’t this be included?
When you sign up for our Local SEO service & Review Marketing service, part of our effort to improve your website’s visibility is to make sure your agency has complete and optimized listings on Google, Yelp, and Bing. However, the local SEO ecosystem is made up of over 40 business directories, review sites, local search sites, and map services. Therefore, it is necessary to create a separate Local Business Listing Management service to properly address all of your business’s online listings.
Is this really going to make a difference? I understand my information may be incorrect on some of these directories, but I just don’t see how correcting it is going to have an impact.
Having consistent website URLs, business categories, and NAP (Name, Address, Phone Number) across all the local business directories Google cross-references is arguably the most important component of off-site SEO for a brick and mortar business that operates locally.
Having consistent NAP across all of these important listings will augment the on-site SEO work we do considerably. On-site SEO can go a long way, but we will eventually reach a point where we have done all that we can do for your SEO from an on-site standpoint. When this happens, the only improvements that will still have a considerable impact on your rankings will be addressing off-site SEO issues.
If I have more than one office, why do I need this service for each of my locations?
Since business listings are location based (not business name based), each physical office location represents a unique set of business listings, meaning that there are issues that will need to be addressed for each office location. For instance, if you have three offices, we don’t manage a single Yellow Pages listing comprised of all three individual buildings. Instead, we manage separate, unique listings for each office location.
Do you have a question that wasn’t covered here? Let us know!
If you have additional questions, please create a new ticket and we'll be happy to assist you. You can submit a new ticket at https://www.brightfiresupport.com/hc/en-us/requests/new