BrightFire's Local Business Listing Management service creates new or updates existing local business listings on over 50 review sites, business directories, local search sites, and map services to ensure they are accurate, consistent, and unique to each agency across the local ecosystem, and then makes sure they stay updated throughout the year.
We submit your data to the four major data aggregators: Localeze, Infogroup, Acxiom, and Factual.
These data aggregators review, adjust, and distribute this information to the local business listing sites that subscribe to their service. For example, sites like Yahoo Local, Yellowpages, DexKnows, and Local.com typically rely on information from Localeze.
This means that if you didn't have a listing on these sites or had a listing with incorrect information, once the update from Localeze was finished and available for distribution, these sites would then get the update. This process typically takes anywhere from 4-12 weeks depending on the aggregator and update cycle of the individual website or directory.
When you enroll in our Local Business Listing Management service there are a number of things we do in addition to submitting your data to the four major aggregators. This includes:
- Ongoing monitoring your listings and listing score.
- Update your company information when needed.
- Closing duplicate pages or listings.
- Making sure that you have a listing on the most pertinent referral sites for your location.
- Identify areas or listings that need your attention.
If BrightFire is going to correct all of my information on these directories, why do I need to continue to pay for this service each year? Once all of my information is correct, I should be able to cancel this service, right?
Unfortunately, this isn’t the case, but we totally understand your line of reasoning! Actually, the information used to populate your local business listings comes from many different sources. So if you decide at some point to stop managing your local business listings, the accuracy of your listings will typically degrade over time.
Also, new duplicate business listings, which have a negative effect on SEO (Search Engine Optimization), will be created by various data providers over time that will need to be removed. Whether you have existing duplicate listings when you enroll in our Local Business Listing Management service, or new duplicate listings arise while you’re enrolled in our service, we’ll work to remove them.
Finally, we will create a new listing for your business if you’re not listed on a particular important directory.
My business information is correct within Google. Isn’t that the major search engine that matters? Why should I care about my company information on these smaller directories? I’ve never even heard of some of them!
When looking at the broad range of directories that are important, some have household notoriety, such as Yellow Pages; others hold notoriety in the technical world of aggregate data, such as Neustar / Localeze.
Google cross-references the information at these business directories to determine overall accuracy and consistency of your brand. Even though your information may be correct at Google, having incorrect information elsewhere can be counter-productive from an SEO standpoint.
I’m already paying BrightFire to do Local SEO & Review Marketing, shouldn’t this be included?
When you sign up for our Local SEO service & Review Marketing service, we make sure your agency has listings on Google, Yelp, and Bing that are complete and optimized as part of our effort to improve your website’s visibility to consumers. However, the local ecosystem is made up of over 50 business directories, review sites, local search sites, and map services. Therefore, it is necessary to create a separate Local Business Listing Management service to properly address all of your businesses’ online listings.
Is this really going to make a difference? I understand my information may be incorrect on some of these directories, but I just don’t see how correcting my information is going to have an impact.
Having consistent NAP (Name, Address, Phone Number), as well as website URL and business categories, across all the local business directories Google cross-references is arguably the most important component of off-site SEO for a brick and mortar business operating locally.
Additionally, having consistent NAP across all of these important listings will augment the on-site SEO work we do considerably. Figuratively speaking, on-site SEO can go a long way, but if you have outlying issues off-site, at some point, we will reach a point where we have done all that we can do for your SEO from an on-site standpoint, and the only further improvements that will have a considerable impact are addressing off-site SEO issues.
I have more than one office, why do I need this service for each of my locations?
Since business listings are location based (not business name based), each physical office location represents a unique set of business listings, so there are issues that will need to be addressed for each office location. For instance, if you have three offices, we don’t manage a single Yellow Page listing comprised of three office locations. Rather, we manage separate, unique listings for each office location.
Do you have a question that wasn’t covered here? Let us know!
If you have additional questions please create a new ticket and we'll be happy to assist you.